Alexander Darabi BA (Hons) Digital Animation
Second batch of “Crystal” styled text. I really enjoyed thinking about light refraction in this design and how characters would light up with a back-light and crystal like formation highlighted by the streamer. The feedback was enough to really consider how light might behave when falling on an an obsolescent material.
I was asked to conceptualise a logo for a recruitment and training startup based locally, here in London.
Having read the brief, I wanted to create a simple yet effective brandmark that would constitute a trustworthy, reliable style that would lend itself well to an app icon for the future development of the business. I chose Orbitron as the logotype as it met the criteria for the brand and melded well with the brandmark when I placed them proportionally next to each other.
The overlaid shapes are all in exact ratios to each other according to the golden ratio (1:1.61803398875). I also added the drop shadow to differentiate the two main shapes and give some depth/dimension to the brandmark.