Alexander Darabi BA (Hons) Digital Animation
Good example of copy-led creativity in design. Trying to keep the design as eye-catching yet simple as possible I used the Lycamobile 4G symbol (used across all countries with 4G support) with a vector based lightning element. This sharp contrast on the blue gradient helps it to stand out from the crowd even more than previous 4G launch campaigns.
Heading font = Commando. Future Development :: Work on more vector based illustrations using lighting effects and gradients.
Myself and another lead designer were asked to make a proposal for the upcoming 4G launch in Australia. I took alot of time in balancing the imagery and enhancing the background to give depth and a conceptual edge.
The combination of the headline and the Chinese characters (denoting the rapid speed of the 4G bandwidth), the heavy glow effect in the foreground, the mathematical style architectural drawing and the rocket overlay on the side of the building which I integrated to bring an added depth and also a homage to one of my favorite films “Blade Runner” or more recently the “Blade Runner: 2049” sequel.