Author: adarabi

IP data map representing the internet usage throughout the day and night.

The orange overlay depicting the sunlight.

Stunning motion graphics, indroducing Anodine, a preset animated font for Adobe After Effects. Very stylish! The colours also work really well with my own blog header!

Extremely beautiful and minimalistic sound reactive video!

Here is the result of many hours of working towards a dynamic banner system whereby text can be imported into the animation above. The flexibility of this system should outweigh the complex process I have undertaken to accomplish these banners whereby the templates, copies and some assets (like flags) can be changed extremely readily and also providing keyword access to search engine spiders for web optimisation. UPDATE:: The banners have been received well in the USA showing overall impressions of 3,000,000 and an average click-through rate of 0.17% which is 0.1 above the industry average of 0.07%, thats roughly 5100 click-throughs in only 2 weeks! The strategy was rooted in making the banners subtle yet noticeable as part of the user journey through the web. This also has the added benefit of not annoying the customer and therefore not tainting our reputation with him/her. It is really satisfying to know that so many people have acknowledged and gone on to make purchases through the advertising channel, and really brings some value to the effort I have put into conceptualising and implementing the dynamic banner campaign.

The latest edition to the Lyca concept artwork reel. I wanted to inject some life into the story behind Globeman. In this case giving him an arch Nemesis called Flagman. It is really just some in house design eccentricity but hopefully one-day an idea like this might be taken seriously and could go Global! The original image was taken fro my favourite website http://www.eso.org and from here I overlayed and edited aspects to create the Globeman/Flagman movie style trailer image.

Check out the Matrix rip-off (below) I put together in the same spirit. That is to give some background to the usually hollow template of a corporate brand, which often stagnates in not evolving. If there is one thing I have realised in the corporate business, the most effective way of not becomming overwhelmed by the sea of markets and other competitor’s efforts is to make the waves yourself and ride them into the shore 😉

Initially I thought this could have been netting with material suspended but I was wrong. It could have been to do with a mention of Banksy stencilling techniques from Jake Wells; a fellow admirer of street art. But no, it is indeed just immaculate drawings with stark contrasts that at a second glance, perhaps appear as a flock of birds, leaves in the wind or even just a face in the clouds. The awesome spectacle that is our sky deserves the attention of wonderers and provides insight into meteorology. This backdrop is combined with bold strokes almost etched into the sky. The Parisian architecture frames the whole thing beautifully and interactions between the subjects and this energetic street environment is splendiferous and achieves an awesome city feel with a continental vibe I personally love. It reminds me of some sketches I made of Plaza Villa de Paris near Colón, but the characters in this are really well portrayed, I think perhaps not even to likeness of people. These characters tower over the scene in an almost godly way, but also reflect the image of the artist Lamadieu. The real success of this idea is the canvas which challenges the rectangular format we are so used to seeing as picture-frames and screens. It works on many different levels but the most intriguing for me is the contrasting nature of the subject’s person and the infinite nature of the backdrop, which could be seen as a representation of out existence in the city environment.

The latest addition to the Lycamobile Banner campaign, created for Spring 2013. The V4 version also has an interactive element that seeks to engage the viewer further.

I was lucky enough to have been invited to the Tim Flach Photography exhibition in Shoreditch on Friday. Having never heard of Tim before, I was astounded at the quality and clarity of the aesthetic in his work. The subject matter is entirely made up of animals in their purest frame of ideology, reaching an almost dream-like state where perfection and purity of image not only resonates within the soul of the viewer but also sheds new light on any preconceptions he or she might have had of the animal. The meticulous process is clearly a passion of the artist’s and we begin to see the interaction between the camera and the subject, giving incredible insight into the soul of each animal that is the very essence of it’s being. Speaking with Tim I could see that his intentions were grounded in a study of the animals, not dissimilar to that of a scientific explorer, whereby the interaction between the camera and the animals follows not only from Tim’s study of the animals but the shared journey between the animal and Tim in setting up each shot. The picture below surely demonstrates this point, where both Tim and the equine subject would have climbed the mountain together, and together witnessed the sun setting over the clouds.

The sheer refinement of quality and attention to detail is surely the most telling aspect of Tim’s work however, where images that super-seed the detail available to us with the naked eye reveal a whole other dimension to the natural world that surrounds us, if one considers the notion of scale as another dimension. In addition to this, the way in which these details are portrayed is so refreshingly natural and stunningly beautiful we must give credit to the artist. The third and final image I have chosen was a real favourite of mine and I was lucky enough to be in the presence of the artist when viewing it for the first time. It shows a collie sniffing out two pheasants who are spiralling up away from the camera. The incredibly dramatic lighting and skies give this photograph a surreal yet completely natural and earthly feel that really struck a chord with my perception of the countryside and nature. I later learnt from Tim that the collie infact belonged to the aristocratic Guinness family and this shot was taken on one of their estates in Ireland, which would certainly explain the bleak looking sky. I think that the inclusion of the environment here helps to bring out the truth in the scene, where the bounding collie is familiar with the heathland territory and the pheasants are within their natural habitat. Needless to say that it is a an absolutely astounding moment within a very beautiful environment, but one could also say that Tim is becoming part of this scene, yet instead of a shotgun he is shooting a camera, perhaps this, in my view, is possibly the secret to the success of this image, but also sums up the way in which Tim works, whereby he is not simply passive but becomes part of the life that bursts out of each photograph.

^^^UPDATED^^^ More elements added including the inspirational phrase “Surfing on a Rocket”, the earth’s atmosphere and Rob! I made it look a little like the Starwars posters by using the faded figure of Rob but this brings some familiarity to the print which is intended to be a poster. I compiled the two renders of my previous posts to create a poster for a friend with sparsely decorated walls. I hope he likes it! He is also abit of a science geek, like myself, so he will probably be analysing the possibility if such a mode of transport, he also likes racing so I guess this is right up his street.