Alexander Darabi BA (Hons) Digital Animation
Interesting project I found through Bëhance following on from my recent tour of the galaxy made with a friend. The top image also reminds me of a scene in the parachute ending music video illustrated by Will Sweeney whose lucid style cones alive 2D ani, maybe also similar in a way to the secret door into the Mines of Moria during the epic Lord of the Rings trilogy. Although this original illustration could be attributed to Alan Lee, illustrator for all of the Tolkein published works.
LM_UK_WH_1920x579px from Alexander Darabi on Vimeo.
I have recently been working on a white-label service developed in partnership with Lycamobile. My opposite number in Switzerland, Jean Rodriguès, has been art directing the project and gave me a good starting point in-keeping with his vision which I was able to adapt using Adobe XD.
Adobe XD is a very powerful and free UI/UX layout tool for designing website and app UIs (user-interfaces) inn a very simple and intuitive fashion, similar to Sketch. An especially nice feature of XD is the use of art-boards as frames and by utilising the “Auto-animate” feature in the transition type, you can control almost every aspect of an animation from one screen to another when prototyping so that any developer can either interact with, view a video of, or even export UI elements from as CSS classes or SVG vector animations. XD visuallises this in much the same way of nameclasses whereby the software predicts the frames between each art-board (so long as the animated element is named the same on both art-boards). The potential becomes even more apparent when plugins can even allow for exporting as React Native code.
This visual was created in order to promote the recent launch of the Samsung Galaxy S10 handset for the new Lycamobile phoneshop across digital channels.
Bringing the West Ham stadium digital LED boards in-line with current branding. The geometric pattern and text effects were achieved using After Effects Shape layer manipulation, harnessing the detailed control allowed on vector objects created within After Effects, also utilising the duplicate and delay functions within the shape layer options.
Adobe Dimension is a free software allowing the superimposition of rasterised images onto a selection of 3D templates available.
I re-designed the below business cards for all of the group, each containing an interactive element of a QR code that automatically prompts the users device to systematically store all contact details.
Lycamobile B2B promotion for French and African markets within France. I really enjoyed putting together the above and implementing the idea of a background shift in order to symbolise the differentiation between national and global call plans.
